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Literally, we are now living in the era of e-marketing, where there is no longer any room to ignore these enormous marketing forces, through which they can achieve enormous profit results.
In order to understand the power and effectiveness and thus the importance of e-marketing ... look at your personal life, and ask yourself to what extent has the Internet become a part of my life?
Of course, this does not apply to you only, because the Internet has become an essential element in all of our lives, and most people around the world use it very avidly.
By applying the basic marketing rule that says: “Marketing where your potential customers are”, there is no better, better, or more effective place than the Internet to direct marketing efforts.
Whether you are a business owner seeking to expand your business through these forces, or you are an ambitious young man seeking to learn the art and science of e-marketing to get a better job opportunity, or to make a profit from the Internet, this article is specially written for you.
These are some of the most important points that we will cover in this article:
- What is e-marketing (simple explanation that everyone can understand).
- The importance of electronic marketing.
- The main elements of digital marketing.
- The most important digital marketing channels.
- The most important success factors in e-marketing.
- The most important resource for learning e-marketing.
- Common questions about e-marketing and their answers.
What's the online marketing
E-marketing is: in English E-marketing, which means using everything that is electronic, specifically the Internet, in the marketing process to achieve the desired results, and the results required here may be:
- Brand promotion.
- Increase Sales.
- Make direct profits.
- Promote a product or service.
- Getting visitors to the website or online store.
E-marketing also means using the Internet in order to reach the potential or target customer, in order to achieve the highest level of sales, and thus achieve the highest level of profits.
It is worth noting here that the concept of online marketing or Internet marketing is almost synonymous with the concept of e-marketing, because the Internet is the basic element around which e-marketing revolves.
But it is important for you to understand that from a precise and academic standpoint, the concept of e-marketing is a larger and more comprehensive concept than the concept of internet marketing.
E-marketing includes internet marketing, marketing through smart phones via text messages, marketing through smart signage, etc.
Of course, what matters to the majority about e-marketing is marketing via the Internet, and this is what we will devote our conversation to today.
Although the field of digital marketing is a relatively new field, it has witnessed great growth and development over the past few years, and moreover it is a field that is constantly developing, and it comes with new always.
E-marketing is not just a branch of marketing in general, but it represents the nature of the technological era in which we live now, so there is no wonder that you find that e-marketing has contributed greatly to the development and formation of the marketing concept in general .
In fact, there are millions or tens of millions of projects for which marketing means only electronic marketing, these projects of course are based on Internet technology and primarily serve Internet users.
This includes all websites on the web, and online stores that provide an easy way for Internet users to buy what they need.
Of course, many and many projects on the ground as well, rely heavily and mainly on e-marketing in marketing their products or services.
The importance of electronic marketing
In this part, we will address some of the important reasons that prove the importance of e-marketing for every business owner, of course these reasons are also the reasons that drive thousands to learn e-marketing in order to get great employment opportunities.
1. E-marketing is the best way to reach potential customers
Just take a deep breath and try to imagine the number of internet users at the moment, you only have to look around and see your friends, family and co-workers using the Internet, and if you are someone who believes the statistics only.
According to statistics, the number of Internet users in April 2020 reached about 4.57 billion people around the world, that is, more than half of the world's population uses the Internet on a daily basis.
Imagine the possibility of reaching half the world's population to display your product or service in front of them ... Sorry, do not imagine ... What is required here is to learn, this is possible.
Of course, you often will not need to access them all, but e-marketing will enable you to market according to your own options.
2. Competitors are using e-marketing
The Internet is an opportunity to reach the largest possible number of potential customers for your business.
Whether you seize this opportunity or not, your competitors are doing it, or at least the smart ones, and by giving up e-marketing, you are losing a very important competitive advantage.
This idea does not need to be proven ... I am sure you know more entrepreneurs who use the Internet in marketing, even that young man who owns a small shop that sells sweets in that neighborhood has a page on Facebook to promote his shop.
3. Potential customers assume everything is online
When your potential customers want to buy your product or service they will search on the Internet, if you don't exist, they will ignore you altogether, or rather you will not come to their minds in the first place.
To understand this, you only have to review your search history on Google, and I think you will find that you searched with phrases like these:
- Restaurant menu….
- The doctor’s phone number….
- The best flower shop in the city ...
- Shop address ...
Of course here is the restaurant, the doctor, the flower shop, and the store that has an online presence will have a greater chance of winning over customers who are looking ... don't you agree with me?
4. E-marketing helps you create a new market
E-marketing does not recognize the limits of time and place, so you can create a new market and get more new potential customers through it.
By applying the same idea that we dealt with in the previous point, and assuming you are the owner of a flower shop in one of the areas in New Cairo, and assuming that you are famous in your area ... What if a resident of a neighboring residential area searched for a flower shop and the website of your official store appeared for him ... Is not this an opportunity to create a market new.
Note: Here I am trying to address simple examples to demonstrate the effectiveness of the idea of e-marketing, but in fact what can be achieved through e-marketing exceeds everyone’s expectations.
5. E-marketing provides an effective means of direct communication with the customer
Through the tools provided by electronic marketing, you can actually talk to your potential customers as if you see them face to face, this will enable you to get new ideas, suggestions, solutions to problems about your product or service.
Also, your customers will feel confident and belonging to your brand, because they see it in front of them like a familiar person with whom they communicate continuously.
By analogy with our previous simple examples ... What if that lover who is looking for a good flower shop contacted you via WhatsApp (via a button on the official website), so you answered all his questions and told him that you offer fresh roses.
After he made the purchase, I contacted him and asked him:
Did our roses admire your pet? Would you allow us to contact you on her next birthday to remind you of it, and to prepare another bouquet specially for that?
6. Online marketing provides unparalleled targeting features
As a result of the data and information available on every Internet user, and based on your marketing channels, you can reach the right customer at the right time, and this is really a great feature that distinguishes the Internet from other marketing means.
For example, if you create a funded advertisement on Facebook for the same flower shop that we are talking about, you can place your ad in front of those who meet specifications such as the ones below:
- Their ages range from 20 to 30 years.
- They live in Cairo.
- Social status “in relationship”.
- They visited the official website of your flower shop in the last 3 months.
7. Internet marketing is the cheapest
This point follows in the first place on the one that preceded it, which is targeting, as with e-marketing you will only pay for people who are really targeted for your business.
You will pay according to the results you prefer, starting with just awareness of your product's existence, all the way to completing a complete sale.
For example, in our previous example of the advertising campaign, you can set an advertising budget of only EGP 100 per day, and you can make your campaign only last for three days ... Isn't that great.
Note: In order to take advantage of this feature you have to be a professional e-marketer, there are thousands who pay money in losing advertising campaigns on the Internet.
8. E-marketing provides highly accurate analytical data
Through the digital analytical tools available in e-marketing, you can get all the information and data you want in order to improve your products and services.
For example, you can know how many people interacted with your ad, and how many people visited your site through the advertisement, and you can create different advertising models and analyze the result of each one of them to reach the best possible advertisement that achieved the best result.
The main elements of digital marketing
E-marketing is based on a set of elements or components. These elements govern the marketing process on the Internet of any kind.
1- Data
Data is the first basic element in e-marketing, and from this the marketing process begins in its correct scientific and practical concept.
The goal of data collection is to know the specifications of the target customer, his purchasing behavior, the size of the expected market, the size of the competition, the nature of the competitors ... etc.
It is worth noting here that the role and importance of data is not only at the beginning, but it is an important role continuously as long as the marketing process continues.
In our example of a flower shop ... Check the pages and websites of other flower shops, and find out their prices and what they offer again.
This will greatly benefit you in creating smarter and more convincing advertising campaigns, and it will make you develop your online marketing plan.
2- Plans
Plans are very important in everything in our lives, and they have a special importance in the field of business in general, but in fact when we talk about e-marketing, the plan has another dimension completely.
The world of e-marketing is a vast, interwoven and flexible world, and it contains many channels, opportunities and trends, so for the success of the marketing process via the Internet, a precise and clear plan must be made.
This includes determining the budget, marketing channels, assigning tasks ... etc.
3- Tools
Everyone knows that electronic marketing is mainly based on technology, and technology is based on pre-prepared software to accomplish tasks with less time and effort.
Here, e-marketing tools are a very important component, and they have a great role in success in this field. If everything was done manually in the field of e-marketing, one in a thousand of what has already been achieved in this area would not have been achieved.
For example, a tool like WordPress , which allows you to create a website with ease, is used on 30% of all websites on the Internet.
It is worth noting here that the tools are used in all stages and aspects of e-marketing.
Example: Using the Google Analytics visitor analysis tool will give you great information about the visits the official website of your flower shop gets, such as:
- How many visitors have entered the official website of the store.
- How long have you spent on the site?
- Where did the visitors come from (from Facebook, from the search engine Google, etc.).
4- Skills
In fact, there is a lot of data in the world of e-marketing, and this, by extension, provides many options and alternatives.
Almost everyone is equal in every other element, but what makes the difference and some exceptional results are the marketing skills.
The marketing skills of the e-marketer are what ultimately depends on, and they are what make the difference between a traditional electronic marketer and a professional electronic marketer .
Marketing skills include the following:
- Creativity, innovation and insightful vision, and these mainly depend on the nature of the person and the capabilities of the electronic marketer.
- The ability to obtain the best results at the lowest costs, and this includes reducing unnecessary costs, and exploiting available marketing opportunities.
- The ability to build good relationships with others, which helps create a collaborative environment to achieve the best possible results.
The most important e-marketing channels
Digital marketing does not depend on one channel, but rather on many and varied channels. The marketing channels on the Internet are characterized by being intertwined and closely related to each other.
1. Content Marketing (Blogging)
Blogging is a fundamental pillar of marketing on the Internet, blogging is a long-term marketing method, whose goal is to attract new customers, and provide important information and data to existing customers, by publishing useful and valuable content in the field in which the business in question specializes.
Google, Facebook, and Amazon have blogs through which they publish the latest news, and publish important articles to raise awareness of the products and services they offer ... etc.
Example: A blog for a doctor specializing in obesity surgery deals with explaining the differences between surgeries, and answers common questions ... Here the blog will attract potential clients and part of them will choose this doctor to perform the operation.
2. Affiliate Marketing
Affiliate marketing is one of the genius e-marketing ideas, the idea of which is that the owners of goods or services share a portion of their profits with the affiliate marketers who are marketing for them.
In fact, there are millions of dollars every day that are traded through this type of marketing, and this type of marketing opens up great prospects and opportunities for both product owners and affiliate marketers.
Affiliate marketing happens this way:
- Someone has a product and wants to make more sales of that product.
- There is a marketer who has marketing skills and capabilities that enable him to help the owner of the product in achieving better sales.
- An affiliate marketing system is agreed upon between the marketer and the product owner.
- The marketer is making sales for the product owner.
- The owner of the product gives the marketer a portion of his profits.
Of course, because here we are talking about e-marketing, everything is done here electronically through intermediary platforms specializing in commission marketing, or by making the system available directly on the site of the product owner.
3. Marketing through paid advertising
Paid advertising is one of the fastest channels to get results, but it is also the most expensive. The idea is simply to go to one of the advertising companies, and start creating advertising campaigns according to the system of these companies.
There are a lot of advertising companies that you can market through, and there are a lot of marketing methods available in this type.
Here is a list of the most important types of advertising companies that you can advertise through in a paid manner:
1- Search engines like Google
Mostly search engines allow paid ads through their specialized advertising companies.
The primary payment system in search engine ads is click-through (that is, you will pay a certain amount of money for each user who clicks on your site's link).
Here your ad will appear on the search results page (or on search engine partner sites) according to the keywords that you will target in your paid or funded ad.
2- Social networking sites such as Facebook
Social media sites allow its users to create funded ads for their products and services.
Through your account on the social networking site, not Facebook ... you can create your advertising account and start getting visitors to your site or interaction on your business page on the site.
There is more than one way to calculate the cost of advertising on social media, such as pay-per-click, pay-per-view, and pay-to-interact on the post.
3- PPV companies
PPV companies represent a different type of advertising company, and in them you will pay for each appearance of your site in front of the user, here PPV companies will show a popup or advertising window for your site directly in front of the user.
4- Websites that provide paid advertising services
Many websites and blogs offer advertising space for money.
In this case, you must find a website or blog specialized in the same field of your business, and then contact the administration to conclude an agreement to place an advertising banner at this site or this blog in exchange for a fixed amount of money to be paid monthly.
This amount depends on the size of the site and the nature of the content specialized in it.
Of course, there are a lot of other advertising companies, but we will be satisfied with the four mentioned only.
4. Marketing by email
This is the oldest type of e-marketing, which is done by gathering a mailing list containing users who are interested in one thing, and then sending marketing messages to them.
It is worth noting that this marketing channel does not work separately and mostly independently, but it works under the umbrella of the website or blog of the business or the project.
Marketing by e-mail in its professional form is a system that is set on the website, in which all the e-mail addresses of potential customers are made, and then marketing messages are sent to them.
5. Marketing through social networking sites
Social media is one of the most important digital marketing channels at all. We covered marketing via social media when talking about paid ads.
But you can also market on social media for free (or you can create a mixture of free and paid ads on social media).
Through social networking sites, you can build professional commercial pages for your business, and you can open communication channels between you and your potential customers, and make them always aware of everything new about your business.
6. Marketing through search engines
Above we covered search engines as a paid advertising company, but this does not mean that search engines are an independent e-marketing channel, but rather it is one of the most important and effective e-marketing channel at all.
Through the website or blog that represents your business, you can get free visitors through search engines, especially Google.
This of course requires you to provide high-quality content, and work to improve your site for search engines, or what is called the science of SEO.
7. Marketing by influencers
The concept of influencer marketing appeared with the emergence of social media, in which there are celebrities in all fields that you can imagine, for example if you have a restaurant ... you can go to a YouTube celebrity in the field of food recipes, and ask to market your restaurant for a certain amount of money.
Influencer marketing is one of the very, very effective e-marketing channels, which have a wonderful impact on results if used intelligently.
The most important success factors in e-marketing
1- The quality of the product, service, or content being marketed
Digital marketing is not a magic that can turn failure into success, but it is a tool that works best when there is a good product or service in the first place.
For the success of your marketing efforts, you must always work to raise the quality of what is offered to your customers, and remember that success always comes from good marketing of a good product.
2- Keeping pace with the permanent development of the marketing process through the Internet
There are a lot of marketing strategies that work for a while, but become depleted or saturated over time. The ability to keep pace with the development in marketing strategies and channels is one of the most important factors of success.
From here, you, as a business owner or e-marketing specialist, must always work on the lookout for everything new in the world of e-marketing.
3- The ability to constantly analyze results
Analyzing results in the world of e-marketing, is the factor that makes every business continue to succeed, and that makes every entity pay attention to its strengths and weaknesses.
There are tons of great analytical tools with which you can understand the minutest details of your marketing efforts, and then make the decisions that support your success.
For example, when you run an advertising campaign on one of the giant platforms such as Google or Facebook, you will find a huge amount of data about the campaign, which, by understanding it, you can make improvements to get better results for your next campaign.
4- Always putting customer satisfaction first
In general, even in the old school of marketing, winning customer satisfaction is the key to success, even in the smallest bounds. We all buy from stores and stores in which we find good treatment, facilities, and professional and smiling salesmen.
In the world of e-marketing, customer imposition is of great importance as well, but it is done in a professional and technological way, so here you will not face the customer face to face in order to smile at him ... Why can't you do that through emoji, hahaha.
In the world of e-marketing, there are some criteria and points that you must ensure to gain customer satisfaction, such as:
- Prompt response to inquiries.
- The speed of interaction with comments that come from followers on social media.
- Easy to use professional website design.
- Following clear exchange and return policies in the case of e-commerce .
5- Vigilance and the ability to exploit hot situations and events
In the world of e-marketing, there is what is called the concept of the trend (meaning the popularity of an event, occasion or thing at a certain time).
For example, there are plenty of stores that generate millions of extra dollars from an event like New Year's or Black Friday.
Another example: In the meantime that Corona disease is spreading, you will find many huge websites and supermarkets that provide instructions, assistance and solutions to help users avoid infection and follow the correct behaviors.
6- The ability to creativity and innovation
In fact, the world of the Internet is a very crowded world, and this makes there is no competition to be reckoned with, to overcome this competition, you must adopt creative methods in your marketing campaigns.
Creativity here does not necessarily mean reinventing the wheel, but it can be achieved through:
- Simple idea but we offer a great solution for clients.
- Combining two marketing strategies together in an unusual way.
- Creating advertising campaigns according to the deep understanding of the user and the problems he suffers from.
7- Work always to pay attention to electronic marketing assets and work to develop them
When we talk about marketing assets here, we mean:
1- Website
It must be designed in a way that reflects the quality of the product, highlighting its features and its ability to meet the customer's need. The site must also show the brand, by choosing the appropriate colors and design.
On the other hand, we must work to prepare the site for search engines, and provide it with good and constantly renewed content.
Of course, this also applies to the online store or the smartphone application.
2- Commercial pages on social media
This includes the official business pages on Facebook, Twitter, Instagram ... etc., and also includes the official YouTube channel.
Here, these pages must be shown professionally, by including the data completely, paying attention to the images that express the brand, and of course providing it with attractive and constantly renewed content.
Important questions about e-marketing and answering them
The first question: What is the difference between the concept of e-marketing and digital marketing?
E-marketing and digital marketing are two terms to express the same thing, so the term in English is Digital Marketing, and it translates into Digital Marketing.
The second question: How can I profit from e-marketing?
E-marketing is a tool through which you can make a profit in a lot of ways, and these are the most famous:
- Marketing for your product, service, or special project.
- Work as an e-marketing official in a company.
- Work as a freelancer in the field of e-marketing (i.e. completing tasks for others as needed without committing to a long-term contract).
- Marketing the products or services of others with commission.
The third question: How do I get started in e-marketing?
Start searching on the Internet to understand the basics, and then you can participate in one of the courses that I put for you above, and of course, so here we put topics about e-marketing constantly.
The fourth question: Is electronic marketing permissible or forbidden?
we do not talk about the lawful and the forbidden, but simply e-marketing is a tool like any other tool that you can use in marketing good and reliable products, and you can use it to cheat and deceive others ... and this is the case on the ground as well.
The fifth question: Is the English language a prerequisite for learning e-marketing?
Yes, you must have the appropriate level of English language that enables you to understand the terminology, and to deal with various platforms and tools efficiently.
The sixth question: What are the most popular areas of e-marketing in the free job market?
Social media marketing , search engine marketing , and paid ads.
If you have another question, write it in the comments and I will answer you ...
In the end, I hope that with this article, I placed a reservation in e-marketing for every business owner, and for anyone looking to learn e-marketing.
Please do not skimp on your friends to share this article with them in order for the benefit to prevail.
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