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CPA industry is characterized by many of its own terms, in addition to some other terms that are used in the field of affiliate marketing in general.
Every aspiration to profit through CPA companies should be familiar with these terms. Especially since it is used in the field of affiliate marketing in general as well.
Most important CPA terminology
Cost Per Action
CPA is always abbreviated to literally cost-to-action.
It is called the marketing industry we are talking about, which is the marketing of offers, the completion of which requires a specific user action.
This action may be as simple as entering the name and email of the target user.
It may be a complete sale and there are many other types of offers that come between these two types of offers.
This term is used individually as a reference to the field in general and it also comes with a lot of other terms used as you will see shortly.
Creative
It means each affiliate link as a publisher in the CPA company.
It can be a link, a banner, or an email.
For example, if you want to market an auto insurance offer, the company allows you to market it through the banner, and this banner has a special code for your affiliate link and this is called Creative.
CPA Network
It refers to CPA companies that act as an intermediary between advertiser and publisher and have a very significant and significant role in the CPA industry.
Offer Payout
It means the commission for each offer.
Any offer that has a specific commission is calculated in your account when the user performs the action required for this offer.
Offer page
It means the display page that the advertiser owns and you are supposed to send your visitors on it from your affiliate link.
Publisher
It is the name given to you as a CPA publisher and also means affiliate.
ID
It means your number inside the CPA company, i.e. your code as the company's publisher.
conversion
It is called the process of converting pressure into commission. For example, if you get 700 clicks on a specific offer, the number of offer performance operations is called “commissions” or “transfers”.
It can be called the conversions operations as single numbers, and it can be calculated inclusive as a percentage of clicks.
lead
It is called for every performance of the show or the result of the performance. Very similar to the term that precedes it.
Affilliate Manager
It is your account manager who follows you in every CPA company you subscribe to.
It is worth noting that the account manager is a very important element of success in marketing CPA offers. By working a good relationship with him, you can obtain a lot of important information and assistance and obtain approvals to market special offers.
Promotion
It means promoting and terming the operations you undertake to market your CPA Offer.
CPC
It is Cost Per Click, which means how much you pay for your advertising campaigns per click.
No cost-of-click and this applies more to PPC campaigns.
If you are buying paid-to-click visitors to market CPA Offers this term you will use frequently.
EPC
It is Earnings Per Click, meaning:
what a publisher earns for every click that he gets, or every visitor who clicks on his affiliate link.
For example, if you were shopping an offer that pays 10 dollars and you get a thousand clicks on this offer or as a visit to the offer page.
If 100 users completed the offer from among the thousand users, you would have achieved a $ 1000 commission.
It is the number of transfers multiplied by the offer commission.
If we divide the number of clicks that I got by the total revenue, then each click I got is worth one dollar, which is the EPC.
Campaign
And it means advertising campaign.
Here we have finished introducing the most important terms used in CPA Marketing.
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