The first test of the quality of your PPC ad is the ad text itself.
In PPC ads, you will not get visitors unless one of the users actually clicked on the ad.
Your targeted visitors who are looking to get them will not click on your ad unless it is properly written, attractive and smart.
There is a very popular term in the world of pay-per- click advertising called
“click-through rate,” abbreviated for these three letters, CTR.
In , it means the percentage of clicks the ad got compared to the number of actual views of the ad.
Increasing this rate is a primary indicator or indicator of the success of the advertising campaign.
From here emerged the importance of writing a good advertisement expressing the advertised thing, whether a site, a commodity, a service, an offer ... etc.
In fact, some successful marketers have come up with a lot of clever strategies for writing a good PPC ad.
In this article I will describe and explain four of these strategies for writing a successful PPC ad.
The best strategies for writing a PPC ad
Comment strategy in ad creation
Some marketers may tell you that the first line of advertising should be helpful.
The second line should have a feature.
But that's not necessarily the right opinion when creating a PPC ad.
By creating an advertisement with the comment strategy when the first line is connected to the second line, you will make the user read your entire advertisement, and be motivated to see the advertisement in full and better, as in the example below.
As we can see in the above example, this strategy depends on giving a general and short title with a strong message in the first line.
In the second line, the comment or link between the title and the description is done
You will find the description explaining or justifying the offer in the title of the ad.
This gives an attractive element to the user, making him click on the ad to learn more.
As if you are gradually introducing the user from general, direct and brief information to some of its details. Then for the site for more details and test the offer or website.
A precise, accurate and atypical number strategy
We humans trust more accurate information than approximate information.
For example, if I told you that on Bibo tik website, you will find many sections and topics useful to you as an internet marketer.
So here I told you a piece of information that you may have read on hundreds of other sites as an advertising marketing method only.
But if I told you, you will find on Bibo tik website 10 main sections, each of which discusses an idea in the world of internet marketing.
In each section, you will find topics that cover all aspects and take you from the basics until you reach the professional stage.
Of course in the second case you will feel more confident and motivated to visit the site.
That's exactly what we're talking about in this strategy in writing a PPC ad.
And through it, you tell the user in your ad exactly what, and very precisely, he will benefit from visiting your site.
Domain names strategy similar to popular sites
One of the most important factors affecting the success of writing a PPC ad is the domain name that appears in the ad.
Therefore, if you are working as an affiliate marketer, you must carefully consider the domain name on which you will create your landing page .
Some smart advertisers buy domain names that resemble reputable, well-known, pre-existing domains.
Advertisers realize the value of the domain name that appears in the advertisement, and then they buy domain names that are close to the names of popular sites and have many visitors.
For example, the domain name Doctor.com - is very similar to the site name doctor.com.
If you look at the two ads below, you will notice that they are very similar.
The only difference is that one of the ads is for a well-known site and the other is for a site that has a similar domain name for the famous site.
Capitalization strategy
Among other techniques that I have noticed that advertisers use to improve CTR are: To write the domain address in large letters to draw the attention of the user in order to click on the advertisement.
For example, the domain name www.medicaldoctor.com could be written like www.MedicalDoctor.com to get better results. You may also delete www. The website address will appear in the advertisement as follows: MedicalDoctor.com
The work of a successful PPC campaign is not an easy thing and depends on many variables and factors. Therefore, if you really want to enter the world of PPC to market anything, whether for your own account or commission, you have to be innovative because the competition here is really strong and does not accept traditionalists.
You can try one of these four strategies for writing a PPC ad and really you will feel completely different results.
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